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Her experience there opened up an opportunity for Gao to take her first step into mobile marketing by becoming a User Acquisition Manager for DoubleDown Interactive. It wasn’t long before she landed her first big role as a Digital Marketing Specialist at a marketing agency in Seattle.

Inspired by her favourite TV show, Mad Men, Gao set off to New York after graduating from the University of Electronic Science and Technology in China to pursue her marketing dreams.Īfter acquiring her MBA in marketing at Hofstra University, Gao worked in various marketing roles in health, finance, fashion and others. Gao’s decade-long journey into mobile marketing took her across the globe. Gao’s international mobile marketing journey She says the secret behind her success was keeping an open mind, being curious, and surrounding herself with people who’ve helped her learn the right lessons consistently. It’s not been easy for Gao to get where she is today she spent over eight years nurturing her passion and honing her craft in the industry. She is responsible for leading a team of growth marketers that work tirelessly to acquire new users and generate revenue across Big Fish Games’ portfolio, which includes casual hits such as Evermerge and Cooking Craze. One person who can testify to that challenge is Janice Gao, Director of Growth Marketing at Big Fish Games. That means understanding how to acquire new users, sustain growth, and identify new monetisation opportunities. Whether it’s a multi-million powerhouse like Genshin Impact or a new match three title looking to enter the market, any mobile game hoping to thrive in today’s competitive landscape needs a robust marketing strategy.

This time the focus is on Janice Gao, Director of Growth Marketing at Big Fish Games. Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges and future aspirations.